Ecommerce, short for ‘electronic commerce’, is an umbrella term for any business transaction conducted over the Internet. First introduced in the 1970s, ecommerce has now become a daily activity; driven by faster Internet connections, better security, and easier ways to pay online.
Online sales now account for 40% of all UK retail sales and inevitably they will continue to outpace the high street. Indeed, the ecommerce phenomenon has caused numerous high street casualties, from Woolworths to Blockbusters, sending a clear message to traditional ‘brick and mortar’ businesses: digitalise the brand and get online.
As well causalities, the rapid growth of ecommerce has brought about amazing innovation – powerful ‘plug and play’ digital stores with a whole host of bolt-on functionalities at an affordable price – making it easier than ever for businesses to exploit this digital trend and take their ecommerce to the next level.