Reputation Management, which is sometimes referred to as Online Reputation Management or ORM, is a strategy that works to shape how the public view a person or company. This is done by monitoring and influencing online content produced by others.
Social media is one of the most effective and easiest ways to manage reputation. It is a natural platform for a brand or individual to interact with an audience by talking about related products and services.
Search engines are potentially more difficult to negotiate, negative posts about a person or brand can be hard to remove from the search engine results, even if the problem has been solved or the complaint was invalid.